New Summer Office Hours
Beginning in July, Grace Albert Aesthetics' California office will be closed on Fridays, from July 2nd through September 3rd. This four-day work week allows staff members to spend more time with family and friends enjoying the warm summer weather.
We will also produce just two GAA newsletters this summer, one for June/July, and another for August/September before resuming our regular monthly communication schedule.
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To see the complete line of
Grace Albert
Eyebrow Design Products, click here
Find out how to retail Grace Alberts line of products in your shop here.
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"My waxing instructor gave me the extra boost of confidence that I was lacking. I am very pleased with the learning experience and will definitely take the other classes that GAA has to offer."
D. Guzman
Sylmar, CA
-- Trish P.,
Sunland, CA
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In addition to our classes we currently offer private training sessions for individuals, salons and spas in the following cities: Los Angeles, Las Vegas, Phoenix, Denver, New York, Ohio and coming soon to Orlando, Florida.
Please e-mail Betsy at betsy@perfectbrow.com for more details.
Tip2Toe Body Waxing
Red Carpet Brows
Bikinis, Brazilians and Beyond
Manscaping: Brows to Brazilians
Click here to register now!
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Waxing Season Is Here
 I don't know about you, but my phone has been ringing off the hook for bikini waxing services. I am seeing many first-time clients who have heard a lot about Hoo-Hah waxing from their friends and in magazines and want to give it a try.
New client appointments should include an extra 15 minutes in order to accomplish the following important client-relation tasks:
1. Client Consultation: GAA teaching professionals have all their clients complete a comprehensive intake form in order to keep both the client and the professional safe. Clients are also routinely asked to review the form upon repeat visits and highlight any areas of change. Don't have a client form that you like? Try our one-page Medical, Health and Beauty Treatment Form.
2. Review Service: Many first time clients are unclear about what waxing services are offered and what area is covered by each service. Take the time to clearly define the service your client is more comfortable receiving.
3. Shaving vs. Waxing: If your client has been shaving (and most new waxing clients have), then there will be an adjustment period. Let the client know that what they have been doing in effect is mowing the lawn, and therefore it will take more than one appointment to provide the client with extended hair free days. Repeat visits will be needed before you have all hair on the same growth cycle.
4. Post-Wax Skin Care Education: Often ignored, proper post-waxing skin care is an important element for your job. You can provide a superb service, but lose a return client to ingrown hairs. GAA professionals personally use and recommend REHAB post-waxing kit. The kit contains three important products - a calming gel, a mechanical scrub and a chemical scrub to clean deep inside the pore. This patented three-prong approach will keep your client happy, and increase your retail sales and return booking rate.
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Win a Free Class!
Grace Albert Aesthetics
Promote Your Page Too |
Grace Albert's fan page on Facebook is up and running strong once again.
We will be using the site more and more in the coming months to make you, our readers, aware of new class concepts and schedules for the fall.
We have several new exciting classes debuting later this year, and as always we encourage your input in helping us to develop and deliver our classes.
We are currently working on our new "Extractions" class and have created a short survey here to help us collect your suggestions.
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To encourage your participation we are going to enter all persons who complete the survey into a random drawing to win a FREE class of your choice anywhere in the US. (Travel and lodging expenses not included.)
Complete your survey by 5:00 PST, MONDAY, JULY 5, 2010 to be eligible for the drawing.
Good luck and thank you in advance for your participation!
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Marketing Tip of the Month
Beginning this month we will begin to offer marketing and personal selling tips aimed at helping beauty professional grow their business by better understanding the important function of marketing. We will also be providing marketing and sales classes and on-line materials in 2011 aimed at helping you increase your income potential.
Marketing Tip #26: Know your competitors
For personal beauty services, competitors are those businesses that offer similar services, in similar settings in your geographical area -- typically a 10-mile radius.
In reality, you compete with our own target customer, who often performs waxing and beauty treatments on herself at home.
Because beauty services are generally similar in scope, and therefore clients see little difference in available choices, customers usually employ rational decision-making processes that have them compare basics such as location and price.
Head-to-head price competition is a quick race to the bottom, and erodes profits. The way to compete successfully is to brand (market) your business in such a way that qualified target customers have a reason to seek you out.
A good way get to know your competitors is to act like a customer. Go visit and receive services from salons and spas in your area that inspire you.
Your goal is not to duplicate the marketing mix offered by competitors (remember you are trying to stand out in a crowded field), but to know enough about the marketplace in general so that you can develop and implement your own unique path to success.
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